18 min listen
346: From B2B Customers to B2B Advocates
346: From B2B Customers to B2B Advocates
ratings:
Length:
51 minutes
Released:
May 26, 2023
Format:
Podcast episode
Description
Weather any storm with a strong customer marketing motion. In today’s episode, Drew and our CMO guests explore what it means to build and facilitate a successful customer marketing program. Tune in to learn why you should set up a CAB ASAP, how retention can lead to growth, how much of the budget should go to marketing, and a whole lot more. Featuring CMO Huddlers: Tejal Parekh (Previously CMO Terminal) Marca Armstrong of Passport Grant Johnson of Billtrust (Previously CMO Emburse) For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Released:
May 26, 2023
Format:
Podcast episode
Titles in the series (100)
0: Welcome to Renegade Thinkers Unite!: What to Expect from Renegade Thinkers Unite by Renegade Marketers Unite