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346: From B2B Customers to B2B Advocates

346: From B2B Customers to B2B Advocates

FromRenegade Marketers Unite


346: From B2B Customers to B2B Advocates

FromRenegade Marketers Unite

ratings:
Length:
51 minutes
Released:
May 26, 2023
Format:
Podcast episode

Description

Weather any storm with a strong customer marketing motion. In today’s episode, Drew and our CMO guests explore what it means to build and facilitate a successful customer marketing program. Tune in to learn why you should set up a CAB ASAP, how retention can lead to growth, how much of the budget should go to marketing, and a whole lot more.  Featuring CMO Huddlers:  Tejal Parekh (Previously CMO Terminal)  Marca Armstrong of Passport  Grant Johnson of Billtrust (Previously CMO Emburse)  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Released:
May 26, 2023
Format:
Podcast episode

Titles in the series (100)

Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast