19 min listen
Why Chief Customer Officers Sit Next To CMOs -- Karen Budell // Totango
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Why Chief Customer Officers Sit Next To CMOs -- Karen Budell // Totango
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
24 minutes
Released:
Feb 7, 2024
Format:
Podcast episode
Description
Karen Budell, CMO at Totango, explores C-suite partnerships and laying the foundation for CMO success. For far too long in marketing, we've focused on customer acquisition at the cost of our existing customer base. Yet, collaboration between marketing and customer success presents an opportunity to retain customers and maximize their lifetime value, fostering growth from within our existing customer pool. Today, Karen discusses why Chief Customer Officers sit next to CMOs. Show NotesConnect With:Karen Budell: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Feb 7, 2024
Format:
Podcast episode
Titles in the series (100)
Effective B2B Marketing Channels, Segments, & Strategies -- (Part 2) Doug Bell // Searchmetrics by MarTech Podcast ™ // Marketing + Technology = Business Growth