Have you ever considered the impact of internal marketing on your B2B success? In this episode of Predictable B2B Success, we have a special guest, Kerry-Ann Stimpson, who sheds light on this often-overlooked aspect. Kerry-Ann is a seasoned marketer who believes that while traditional marketing focuses on customers, it's equally important to consider your employees as brand advocates. 

Join us as Kerry-Ann dives deep into the world of internal marketing, emphasizing the significance of employee engagement and advocacy in delivering on your brand promise. As the CMO of a financial services group, Kerry-Ann understands the crucial role interpersonal interactions play in the intangible world of financial services. She shares invaluable insights on empowering your employees to build strong personal brands and garner a positive customer experience. 

Discover the benefits of having an engaged workforce advocating for your brand on social media and review sites. Learn how internal marketing and employee advocacy can not only improve your employer brand but also have a direct impact on your bottom line. If you're ready to unlock the potential of internal marketing, tune in to this episode with Kerry-Ann Stimpson.

Some areas we explore in this episode include:

Importance of internal marketing and its role in brand buildingEmphasizing employee engagement and advocacy in delivering on the brand promiseThe significance of interpersonal interactions in the financial services industryIncluding employees in the marketing process to advocate for the brandLaunching a podcast on internal marketingDifference between internal communications and internal marketingCollaboration between marketing, HR, and internal communications teams for internal marketing strategyThe importance of employee advocacy in the B2B tech spaceEmpowering employees to build personal brands on social mediaAddressing internal product issues before successful internal marketing efforts can be implemented.And much, much more.