In this episode, Michael Brenner, CEO of the Marketing Insider Group, keynote speaker, and author of the best-selling book "The Content Formula" shares the importance of building customer relationships and how this customer-centric approach plays a key role in unlocking massive growth. Insights he shares include:

Marketing in the age of disruptionMistakes businesses make in building customer relationshipsWhat marketing really is and why content should play a roleThe missed opportunities for companies that think they get enough data and perspective through customer support or customer serviceThe importance of building customer relationshipsWhy education needs to play a key role in building customer relationshipsThe importance of building customer relationships to facilitate retention and how to do itHow to be authentic via your content even if it is in a text-based formatKeys to building customer relationshipsThe place for original research in building customer relationshipsand much more