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    Defining a Playbook of Sales Strategies -- Jamie Cleghorn // Bain & Company

    Defining a Playbook of Sales Strategies -- Jamie Cleghorn // Bain & Company

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

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    Defining a Playbook of Sales Strategies -- Jamie Cleghorn // Bain & Company

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

    ratings:
    Length:
    16 minutes
    Released:
    Feb 8, 2022
    Format:
    Podcast episode

    Description

    Partner at Bain & Company, Jamie Cleghorn, wraps up discussions on the relationship between management consulting and marketing. The way customers make purchases nowadays goes beyond the sales rep. Marketing and product teams are much more involved in today’s buying cycle. Today, Jamie shares Bain & Company’s suggestions on defining a playbook for your sales strategies. Show NotesConnect With: Jamie Cleghorn: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    Feb 8, 2022
    Format:
    Podcast episode

    Titles in the series (100)

    The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.