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Customer Marketing vs Customer Success -- Jeff Breunsbach // Higher Logic

Customer Marketing vs Customer Success -- Jeff Breunsbach // Higher Logic

FromMarTech Podcast ™ // Marketing + Technology = Business Growth


Customer Marketing vs Customer Success -- Jeff Breunsbach // Higher Logic

FromMarTech Podcast ™ // Marketing + Technology = Business Growth

ratings:
Length:
18 minutes
Released:
Apr 4, 2022
Format:
Podcast episode

Description

Jeff Breunsbach, Higher Logic Brand Director, and Co-Founder of Gain Grow Retain, discusses SaaS retention and collaboration between customer marketing and success teams. Customer success teams have great insights about the challenges customers are facing. How does customer marketing tap into these insights to create more impactful campaigns? Today, Jeff talks about the overlap between customer marketing and customer success. Show NotesConnect With: Jeff Breunsbach: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Apr 4, 2022
Format:
Podcast episode

Titles in the series (100)

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.