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How Sustainable SaaS Growth Looks -- Rob Freedman // Zuper
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
How Sustainable SaaS Growth Looks -- Rob Freedman // Zuper
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
13 minutes
Released:
Jun 20, 2023
Format:
Podcast episode
Description
Rob Freedman, Head of Growth at Zuper, talks about how SaaS companies are leveraging the power of artificial intelligence to not just grow exponentially, but strategically. While SaaS growth in the past employed a “grow at all costs” approach, sustainable growth today looks drastically different. The challenge for marketers today is maintaining the balance between a cost-effective customer acquisition strategy, predictable growth, and customer retention. Today, Rob discusses how sustainable SaaS growth looks. Show NotesConnect With: Rob Freedman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jun 20, 2023
Format:
Podcast episode
Titles in the series (100)
How fast can a podcast grow in 1 month? (MarTech Podcast Update) by MarTech Podcast ™ // Marketing + Technology = Business Growth