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Measuring Marketing Without Vanity Metrics -- Chris Walker // Refine Labs

Measuring Marketing Without Vanity Metrics -- Chris Walker // Refine Labs

FromMarTech Podcast ™ // Marketing + Technology = Business Growth


Measuring Marketing Without Vanity Metrics -- Chris Walker // Refine Labs

FromMarTech Podcast ™ // Marketing + Technology = Business Growth

ratings:
Length:
16 minutes
Released:
Nov 15, 2021
Format:
Podcast episode

Description

Chris Walker, the CEO of Refine Labs, explains the difference between right and wrong in marketing. Today, a lot of marketers get distracted by metrics that don’t even affect their bottom line. You want to be looking at factors that count toward your business success. So today, Chris talks about measuring marketing without vanity metrics. Show NotesConnect With:Chris Walker: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Nov 15, 2021
Format:
Podcast episode

Titles in the series (100)

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.