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Integrating Marketing Into Field Ops -- Rob Freedman // Zuper

Integrating Marketing Into Field Ops -- Rob Freedman // Zuper

FromMarTech Podcast ™ // Marketing + Technology = Business Growth


Integrating Marketing Into Field Ops -- Rob Freedman // Zuper

FromMarTech Podcast ™ // Marketing + Technology = Business Growth

ratings:
Length:
12 minutes
Released:
Dec 27, 2023
Format:
Podcast episode

Description

Rob Freedman, Head of Growth at Zuper, talks about how SaaS companies are leveraging the power of artificial intelligence to not just grow exponentially, but strategically. Field Ops provides businesses with the unique opportunity to engage in one-to-one marketing by tapping into individual customer interactions. Through field service technicians, companies can gather valuable feedback, personalize marketing efforts, and deliver targeted messaging to drive customer loyalty and revenue. Today, Rob discusses integrating marketing into field ops. Show NotesConnect With: Rob Freedman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Dec 27, 2023
Format:
Podcast episode

Titles in the series (100)

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.