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Stu Fisher -- Applying Agile Processes in Marketing

Stu Fisher -- Applying Agile Processes in Marketing

FromMarTech Podcast ™ // Marketing + Technology = Business Growth


Stu Fisher -- Applying Agile Processes in Marketing

FromMarTech Podcast ™ // Marketing + Technology = Business Growth

ratings:
Length:
20 minutes
Released:
Sep 19, 2018
Format:
Podcast episode

Description

Today we're going to continue our conversation about a methodology that's increasingly being adopted by technology-driven marketing organizations: Agile Processes. Joining us is Stu Fisher, who's the Principal Consultant at Sentient Consulting, a firm that amplifies business performance through customer-focused strategies and technologies. In this episode, Stu walks us through how marketers are applying agile processes and some of the technologies that they're integrating into their stacks. Episode Transcript Connect with: Stu Fisher: Website The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter

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Released:
Sep 19, 2018
Format:
Podcast episode

Titles in the series (100)

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.