30 min listen
Technical Debt Is Hindering Your Marketing Team -- Lindsay Rothlisberger // Zapier
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Technical Debt Is Hindering Your Marketing Team -- Lindsay Rothlisberger // Zapier
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
15 minutes
Released:
May 5, 2022
Format:
Podcast episode
Description
Lindsay Rothlisberger, Sr. Manager of Marketing Operations & Email at Zapier, discusses technical debt and marketing automation. As your marketing tactics and strategies grow and develop, the need will arise to migrate data to a new platform. After migration, you may notice a drop in your marketing metrics which could signal that technical debt has taken place. Today, Lindsay talks about the reasons technical debt is hindering your marketing team. Show NotesConnect With: Lindsay Rothlisberger: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
May 5, 2022
Format:
Podcast episode
Titles in the series (100)
Using Content & SEO to Drive Organic Traffic (Jordan Koene -- Searchmetrics) by MarTech Podcast ™ // Marketing + Technology = Business Growth