Kyle Denhoff, Senior Manager of Marketing Strategy and Operations at HubSpot, discusses effective quarterly content planning. Your content is only as good as who sees it. Software companies must go beyond owned media to connect with more prospects. Today, Kyle talks about why software companies should build a media arm. Show NotesConnect With: Kyle Denhoff: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.