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    Getting Buy-In for Content Marketing Investments -- Mark Raffan // Content Callout

    Getting Buy-In for Content Marketing Investments -- Mark Raffan // Content Callout

    FromVoices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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    Getting Buy-In for Content Marketing Investments -- Mark Raffan // Content Callout

    FromVoices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    ratings:
    Length:
    19 minutes
    Released:
    Mar 14, 2022
    Format:
    Podcast episode

    Description

    Mark Raffan, CEO of Content Callout, talks about the impact of content marketing programs. Producing content with no explicit purpose is a waste of time for companies. Afterall, marketing objectives should always align with business objectives. Today, Mark discusses getting internal approval for content marketing investments. Show NotesConnect With: Mark Raffan: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    Mar 14, 2022
    Format:
    Podcast episode

    Titles in the series (100)

    Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.