Retention: It’s the top issue on every fundraiser’s mind today. In this topical conversation, Bryan shares with Dan his company’s innovative approach to increase donor retention - Using branded swag to improve donor sentiment and transform donors into evangelists for your organization. Based on his over 30 years of commercial experience, Bryan breaks down the data behind targeting swag to your core audience, the science of reciprocity, and why simple / practical giveaways make for the best marketing devices. It’s a far reaching conversation which is a must listen for fundraisers seeking innovative answers to improving donor loyalty.

Guest Contact Info:
Bryan G. Biddle
Proforma Signature Solutions
bryan.biddle@proforma.com
https://www.linkedin.com/in/bryanbiddle/
https://www.proforma-solutions.com/

Additional Show Notes:
https://www.linkedin.com/posts/bryanbiddle_fundraising-donorschoose-donors-activity-6575469664774737920-I9pg
https://www.inc.com/shama-hyder/what-you-can-learn-from-doubletrees-famous-chocolate-chip-cookies.html