Dan does a deep dive into content marketing and explains why a content marketing strategy should be a part of every organization's fundraising mix. He also provides 4 actionable examples which can be implemented by any nonprofit on little or no budget. 

Show Notes: 
https://badgergroup.com/why-print-newsletters/ https://www.forbes.com/sites/rogerdooley/2015/09/16/paper-vs-digital/#1aea038933c3 http://www.millwardbrown.com/docs/default-source/insight-documents/case-studies/MillwardBrown_CaseStudy_Neuroscience.pdf https://www.mailmen.co.uk/sites/default/files/Private_Life_of_Mail_RESEARCH_BOOK_A4_ONLINE.pdf https://www.amazon.com/Revenge-Analog-Real-Things-Matter/dp/1610395719 https://www.youtube.com/watch?v=PR4s-xLa01E https://www.podcastinsights.com/podcast-statistics/ https://www.classy.org/blog/seo-for-nonprofits-how-to-take-off-in-less-than-30-minutes/ https://blog.higherlogic.com/how-to-increase-nonprofit-website-traffic-and-how-that-translates-to-revenue https://www.amazon.com/Think-Like-Fan-Invest-Your/dp/1612061044 https://www.netflix.com/title/81035279