Fundraising During A Recession: Nonprofit fundraising is a constant balance of trying to navigate the short term climate with your organization’s long term goals. As Principle and Founder of Windmill Hill Consulting and President of the Association of Fundraising Professional's DC Chapter, Barbara O’Reilly specializes in helping organizations do exactly that. In this special interview, Barbara joins Dan to discuss what the non-profit sector has learned from fundraising during COVID-19 and how those lessons can help organizations plan to raise money in the challenging economic climate that lies ahead.
Topics Include: How to weather an economic downturn, the importance of long term planning, diversifying your fundraising and communication channels, emerging trends, why direct mail is more important than ever, and the advantages of building a communal relationship with your donors. 
They open the show by discussing the sector's response to the murder of George Floyd and what the industry needs to do in order to address diversity and inclusion within it's ranks. 
With Barbara's combined background of emergency fundraising and big picture planning, this interview will help you leverage the lessons of today into a plan that will help your organization survive and thrive during in uncertain times. 
Show Notes:
https://www.whillconsulting.com/  
https://www.linkedin.com/in/boreillywhc/
http://agitator.thedonorvoice.com/are-you-enjoying-a-direct-mail-christmas/