As fundraisers across the landscape try to figure out how to respond to the Coronavirus pandemic, Dan and Justin discuss why the best strategy might be to change nothing at all. In this special, they recap Justin’s recent article “Coronavirus and Fundraising: Don’t Change Anything”. Topics covered include: Why you shouldn’t try to ‘time the fundraising market’ during an emergency, the importance of direct mail and mid level donors during an economic downturn, not cutting your fundraising budget in a crisis, and why it’s critical to call your donors, among others. This conversation will help guide your organization through these uncertain times, emerge stronger from them, and be better prepared for the next crisis. 
Show Notes: 
https://www.philanthropydaily.com/coronavirus-fundraising-dont-change-anything/