In this episode of "All About Capital Campaigns," co-hosts Amy Eisenstein and Andrea Kihlstedt dive into the intricate world of fundraising campaigns. They explore the key differences between capital campaigns and comprehensive campaigns, helping you understand which one might be the right choice for your organization.
Capital campaigns are usually project-focused, aiming to build or renovate specific facilities that significantly enhance an organization's capacity. On the other hand, comprehensive campaigns encompass a broader range of fundraising, including annual funds, endowments, and more.
Amy and Andrea discuss the pros and cons of each approach, considering factors like donor loyalty, organization type, and the impact on accounting and stewardship. They offer insights into when to choose a capital campaign, particularly for smaller, community-based organizations, and when a comprehensive campaign may be more suitable, as is often the case with universities.
Throughout the episode, they emphasize the importance of clarity in campaign policies and recognition to ensure everyone involved, from donors to development teams, fully understands the fundraising goals.
Tune in to gain a better understanding of which campaign type aligns with your organization's unique needs and goals, and learn how to make the right choice for your next fundraising endeavor.