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131: Understanding the World of Capital Campaigns with Amy Eisenstein

131: Understanding the World of Capital Campaigns with Amy Eisenstein

FromWhat the Fundraising


131: Understanding the World of Capital Campaigns with Amy Eisenstein

FromWhat the Fundraising

ratings:
Length:
45 minutes
Released:
May 30, 2023
Format:
Podcast episode

Description

If you're feeling frustrated and disheartened because your donor engagement strategies for capital campaigns aren't yielding the desired results, then you are not alone!
Meet Amy Eisenstein, a seasoned fundraising pro with a heart for helping nonprofits thrive. Amy started her career as a development director, working her way up through various organizations for more than ten years. Now, as a consultant, she continues to empower nonprofits by guiding them through capital campaigns that aim to boost their capacity and growth. Whether working on a $2 million or $100 million campaign, Amy's expertise in donor education and engagement is invaluable to organizations seeking long-term success and when I was a fundraiser, Amy was the #1 thought leader that I learned from and followed. In this conversation, Amy helps me understand capital campaigns so much better as I am definitely not an expert in this area. She talks about how capital campaigns can propel nonprofit organizations towards expansion and growth both in terms of the money they raise for organizations but also in terms of the structure they force organizations to adopt. She also talks about the art of balancing annual fund donations with capital campaign contributions to maximize funding, and we even tough on how to manage the overhead myth throughout all of it. There is a lot we can learn from Amy about building individual donor relationships though the way she teaches capital campaign management. 
In this episode, you will:

Discover how capital campaigns can propel nonprofit organizations towards expansion and growth.

Learn the art of balancing annual fund donations with capital campaign contributions to maximize funding.

Grasp the significance of donor education and engagement in ensuring a successful capital campaign.

Understand the critical role of staffing and planning in achieving capital campaign triumphs.

Uncover strategies to maintain and maximize momentum during the public phase of a fundraising campaign.


Get all the resources from today’s episode here. 


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Released:
May 30, 2023
Format:
Podcast episode

Titles in the series (100)

What the Fundraising is the podcast for impact leaders and change-makers who are tired of doing things the old school way and are looking for best practices to raise money, run their organization, and think about the nonprofit sector in a whole new way.  Every Tuesday for 40-60 min, your host, Mallory Erickson, will be having real and raw conversations with some of the best personal and professional development experts, many of whom are outside the nonprofit sector. These are bestselling authors, world-renowned researchers, and TEDx experts, most of whom have never spoken to a non-profit audience before. They have come ready to share expertise, lessons, and stories that will fundamentally change the way you show up as a leader and fundraiser. There are so many valuable lessons nonprofit leaders are missing because they are outside of their typical orbit, but no more. Mallory is bringing them in and helping to apply her guest's expertise to disrupt the nonprofit sector once and for all. So if you are ready to learn how to upgrade your fundraising strategy, leadership skills, energy, habits, and mindset to bring in more funding and actually have some fun doing it, then this is the right podcast for you. If you’re wanting to implement ideas you heard, visit MalloryErickson.com/Podcast for the top tips and tools, full transcripts, quotes, videos, and additional resources from each episode.