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174: The Power of Consistency and Utilizing Data: Building Donor Relationships in a Small Community with Jennifer Coughlin

174: The Power of Consistency and Utilizing Data: Building Donor Relationships in a Small Community with Jennifer Coughlin

FromWhat the Fundraising


174: The Power of Consistency and Utilizing Data: Building Donor Relationships in a Small Community with Jennifer Coughlin

FromWhat the Fundraising

ratings:
Length:
26 minutes
Released:
Mar 12, 2024
Format:
Podcast episode

Description

In this episode, we are joined by Jennifer Coughlin, who bravely opens up about her profound voyage through the challenges of raising a child grappling with a rare genetic condition. With only around 250 diagnosed cases worldwide, Jennifer's youngest daughter, Edith, faces a myriad of obstacles, including visual impairment, developmental delays, seizures, epilepsy, and intellectual disability.
Jennifer's life took a drastic turn when she received Edith's diagnosis, prompting her to leave her career at an investment bank to prioritize her daughter's care. Through this challenging transition, Jennifer found solace and support in the NR2F1 Foundation, a charity dedicated to supporting families affected by this rare condition.
As Jennifer delves into her unexpected role as a fundraiser for the foundation, she reflects on her initial hesitation and subsequent immersion into the world of nonprofit work. Drawing from her background in strategy and operations, Jennifer leveraged her skills to develop a comprehensive fundraising strategy despite being new to the nonprofit sector. Currently, she serves as the Vice President of the NR2F1 Foundation.
In this episode, you will be able to:

Learn the importance of storytelling and engagement in fundraising efforts.

Apply personal anecdotes and diverse networks to boost support for the cause.

Use Givebutter or similar platforms for efficient fundraising and donor data collection.

Engage donors through personalized follow-ups and transparent impact communication.

Nurture lasting donor relationships by showing gratitude and fostering deeper connections.

Overcome challenges of small volunteer teams with strategic dedication to fundraising goals.

Leverage community and networks to amplify fundraising efforts, embracing discomfort for success.



Get all the resources from today’s episode here. 

Support for this show is brought to you by a beloved nonprofit fundraising platform Givebutter. Our friends at Givebutter really understand what it takes to stay connected to your donors and how to use your CRM to do it. Their free fundraising platform empowers millions of changemakers to raise more, pay less, and give better every single day. To learn more about them, head on over to givebutter.com/mallory

Connect with me: Instagram: https://www.instagram.com/whatthefundraising_
Facebook: https://www.facebook.com/whatthefundraising
YouTube: https://www.youtube.com/@malloryerickson7946
LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/
Website: malloryerickson.com/podcast

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If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.

If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point
Released:
Mar 12, 2024
Format:
Podcast episode

Titles in the series (100)

What the Fundraising is the podcast for impact leaders and change-makers who are tired of doing things the old school way and are looking for best practices to raise money, run their organization, and think about the nonprofit sector in a whole new way.  Every Tuesday for 40-60 min, your host, Mallory Erickson, will be having real and raw conversations with some of the best personal and professional development experts, many of whom are outside the nonprofit sector. These are bestselling authors, world-renowned researchers, and TEDx experts, most of whom have never spoken to a non-profit audience before. They have come ready to share expertise, lessons, and stories that will fundamentally change the way you show up as a leader and fundraiser. There are so many valuable lessons nonprofit leaders are missing because they are outside of their typical orbit, but no more. Mallory is bringing them in and helping to apply her guest's expertise to disrupt the nonprofit sector once and for all. So if you are ready to learn how to upgrade your fundraising strategy, leadership skills, energy, habits, and mindset to bring in more funding and actually have some fun doing it, then this is the right podcast for you. If you’re wanting to implement ideas you heard, visit MalloryErickson.com/Podcast for the top tips and tools, full transcripts, quotes, videos, and additional resources from each episode.