In this episode of "All About Capital Campaigns," hosts Andrea Kihlstedt and Amy Eisenstein tackle one of the most challenging aspects of capital campaigning: identifying and securing lead donors. If your nonprofit is grappling with a shortage of lead donors or struggling to predict where significant campaign contributions will come from, this episode is a must-listen.
Andrea Kihlstedt sets the stage by explaining the importance of the gift range chart and the depth chart—two critical tools in capital campaign planning. She details how these tools help organizations strategize the number and size of donations needed to meet campaign goals, and more importantly, how they guide the identification of potential lead donors.
Amy Eisenstein simplifies these concepts further, discussing how different types of organizations might adjust their gift charts based on their donor base. She uses relatable examples, like comparing donor bases of an animal shelter versus an independent school, to illustrate how these charts are modified.
The conversation also covers the real-world challenges nonprofits face in filling the top tiers of their gift range charts. Amy and Andrea discuss strategies for engaging potential donors who may not initially seem capable of making top-tier donations but can become key contributors through strategic cultivation and multiple gift requests.
Listeners will gain insight into the practical use of the depth chart, learning how to populate it with names against each gift level and how it serves as a dynamic tool guiding donor engagement throughout the campaign.
This episode is packed with actionable advice, including how to:

Use gift range and depth charts to strategically plan your capital campaign.


Identify and engage potential lead donors based on their capacity and relationship with your organization.


Adjust your fundraising strategies according to the breadth and depth of your donor base.

For more resources, visit our website at capitalcampaignpro.com where you can access tools like our readiness assessment to help determine if your organization is prepared for a capital campaign.
Whether you are a seasoned fundraiser or new to the field, understanding these fundamental aspects of campaign planning will enhance your ability to secure the vital lead gifts that drive campaign success. Tune in to empower your fundraising team with the knowledge and tools necessary to transform your campaign's potential into reality.
To see if your organization is truly ready for a capital campaign, download this free Readiness Assessment https://capitalcampaignpro.com/assess - This guide will help you evaluate six aspects of your organization, including the board and your case for support.