Today we'll tackle a common challenge faced by small nonprofits – obtaining unrestricted funds. It's no secret that while many organizations excel at securing grants and program funding, the quest for those vital, unrestricted annual operating funds can be an uphill battle. In this episode, we’re joined by Aimee Lindenberger, the founder of Refocused Fundraising, an expert in fundraising communications, key messages, annual appeals, and legacy giving. Listen in as we discuss the importance of unrestricted funds and how to effectively communicate their value to your supporters.Key Highlights:The importance of unrestricted funds for small nonprofitsHow to shift from program-based fundraising to vision-based asksTips for tapping into your organization's unique values and personalityThe benefits of humanizing your fundraising appeals and communicationsStrategies for balancing specific asks with broader, unrestricted funding goalsConnect with Aimee: Website: https://refocusfundraising.com/LinkedIn: https://www.linkedin.com/in/aim%C3%A9e-lindenberger/Twitter: https://twitter.com/a_lindenberger?lang=enUnrestricted Funds Bonus: https://bit.ly/UnrestrictedFundsBonusOur friends and sponsors at Keela asked me to put together a guide of fundraising tips I wished every small nonprofit knew. Go ahead and download the guide here: https://www.keela.co/consultant/the-good-partnership (and don't forget that Keela offers our listeners 40% off their first year's subscription).