Are nonprofits putting too much stock into attributing where each gift came from? It's never been easier to measure as many things as we're able to quantify now. And yet, in our omni-channel world, it's never been harder to truly measure the things that matter.That's why on today's podcast, Mike and Louis get into why focusing too much on gift attribution could be causing you to miss the bigger picture. Because what drives donor behavior is often very different than how we measure donor behavior.So do we need better attribution, or does attribution matter less than we think it does? We argue that—generally speaking—many orgs need to worry less about perfecting attribution. And instead focus more on team KPIs and a holistic way of looking at fundraising. Things like:Meaningful conversations with donors at all levelsSupporter success and satisfaction Donors giving in subsequent yearsDonors upgrading Deeper level of engagement Net revenueGET CONNECTEDFollow Louis Diez on LinkedIn Follow Mike Duerksen on LinkedIn Join the Donor Participation Project here—a community of fundraisers who get together every month to co-create solutions that increase donor participation.Get access to the 5 Minute Fundraising Fix—a FREE mini course that will help you craft compelling fundraising messages that move donors to action and increase response. ABOUTLouis Diez advises nonprofits in annual fund development, digital fundraising, and engagement strategies. He's the founder and host of the Donor Participation Project and VP, Community at Almabase.Mike Duerksen is the founder and CEO of BuildGood, a fundraising agency that helps nonprofits raise more money from individual donors. He also hosts the Build Good Fundraising Podcast.