Are we in a recession? Who knows. But it’s no secret: a lot of nonprofits are seeing a decline in revenue after the covid bump we experienced for a few years. On today’s podcast, we get into 7 principles of fundraising that will help you keep the main thing the main thing—even when cash flow changes.These aren’t just principles to whether a recession. They’re timeless first principles that apply to your fundraising in good years and in lean years. Consistency compounds Money flows where attention goesAction yields information Trust is worth more than a bigger return  Growth is a choiceCharity is not a zero sum gameYour calendar and your budget = valuesYour turn. What would you add?GET CONNECTEDFollow Louis Diez on LinkedIn Follow Mike Duerksen on LinkedIn Join the Donor Participation Project here—a community of fundraisers who get together every month to co-create solutions that increase donor participation.Get access to the 5 Minute Fundraising Fix—a FREE mini course that will help you craft compelling fundraising messages that move donors to action and increase response. ABOUT THE HOSTSLouis Diez advises nonprofits in annual fund development, digital fundraising, and engagement strategies. He's the host of the Donor Participation Project and founder of the Annual Fund Toolkit.Mike Duerksen hosts the Build Good Fundraising Podcast. He’s the founder and CEO of BuildGood, a fundraising agency that helps nonprofits raise more money from individual donors.