Time and time again, nonprofit leaders makes sales analogies when it comes to fundraising. They draw parallels between the commercial world and the nonprofit world, as if the two were one and the same. This we know is true: “Fundraising is different. Fundraising is different because charitable decisions are different. They’re different at a fundamental, neurological, chemical level.” -Dr. Russel James That's because philanthropy engages the family-bonding system—and purchasing decisions do not.But...can fundraisers learn anything from sales teams? On this episode, Louis and Mike get into 3 things fundraisers can learn from great sales people and sales teams. GET CONNECTEDFollow Louis Diez on LinkedIn Follow Mike Duerksen on LinkedIn Join the Donor Participation Project here—a community of 1,500+ fundraisers who get together every month to co-create solutions that increase donor participation. Get access to the 5 Minute Fundraising Fix—a FREE mini course that will help you craft compelling fundraising messages that move donors to action and increase response. ABOUTLouis Diez is an expert in annual fund development, digital fundraising, and engagement strategies. He's the founder and host of the Donor Participation Project.Mike Duerksen is the founder and CEO of BuildGood, a fundraising agency that helps nonprofits raise more money from individual donors. He also hosts the Build Good Fundraising Podcast.