So often we focus on how our website looks, but not how it functions. Specifically, a lot of small nonprofits we come across don’t understand how to get found online. That’s where SEO is crucial. SEO, or Search Engine Optimization, helps your website show up in the search results on Google, Yahoo, Bing and other search engines. In this episode, digital media specialist Rachel Di Martino, founder of Geek Unicorn breaks down what SEO is, what audience clues to look for and steps you can take to get that top result on search engines!