How can you optimise both SEO and social? I've spoken to Jo Turnbull, blogger extraordinaire and organiser of the Search London event to get some insights.

Questions for Jo:

What exactly is SEO?
What is social media?
Why would you use social above SEO? And vice versa?
How does SEO and Social Media work together?
How can they help build your brand?
What is the ROI on interactions?
How can social help you create great content?
Social is instant & SEO is slow - please clarify?
How can you benchmark competitors with social?

All this and more in this week's episode. Be sure to check out Search London (http://www.meetup.com/search-london/) and follow Jo on Twitter @SEOJoBlogs.

Articles: http://linkhumans.com/podcast
iTunes: http://bit.ly/linkhumanspodcast