Today we're going over an SEO case study talking about the strategy for understanding what you should be optimizing to grow your organic traffic. Joining us is Jordan Koene, an SEO Strategist and Advisor for Searchmetrics. In part 1 of our conversation, we're going to discuss where to start when evaluating your SEO performance. Show NotesConnect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.