4 min listen
DNP QuickTake #8 - Look past the ROI to the LTV
DNP QuickTake #8 - Look past the ROI to the LTV
ratings:
Length:
11 minutes
Released:
Dec 12, 2019
Format:
Podcast episode
Description
Dan breaks down why nonprofits might be hurting their retention rates by focusing too much on the return on investment (ROI) from their prospecting program. Instead, he suggests using lifetime value (LTV) as the primary metric to determine the health of your program. Finally, he provides some actionable tips for how your organization can transition to an LTV mindset.
Released:
Dec 12, 2019
Format:
Podcast episode
Titles in the series (96)
DNP QuickTake #3 - Tipping Point Issues: Why your organization should be “polling” your donors by Dynamic Nonprofits