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    How to create, run, and manage marketing campaigns for B2B SaaS businesses with JJ Reynolds

    How to create, run, and manage marketing campaigns for B2B SaaS businesses with JJ Reynolds

    FromThe Marketing Intelligence Show

    Start listeningView podcast show

    How to create, run, and manage marketing campaigns for B2B SaaS businesses with JJ Reynolds

    FromThe Marketing Intelligence Show

    ratings:
    Length:
    27 minutes
    Released:
    Apr 20, 2022
    Format:
    Podcast episode

    Description

    In this episode, we discuss with JJ Reynolds what it takes to run successful campaigns for B2B SaaS.
    You'll learn:

    What metrics marketers should pay attention to while measuring an online marketing campaign 
    What you should take into consideration before calculating CAC and LTV 
    How to structure a campaign performance report so that it's easy to follow and take action 

    Links mentioned on the show:

    Follow JJ on LinkedIn.
    Start your free 14-day Supermetrics trial.
    Follow Supermetrics on LinkedIn.
    Follow Anna on LinkedIn.

    Released:
    Apr 20, 2022
    Format:
    Podcast episode

    Titles in the series (71)

    The Marketing Analytics Show is all about helping you get better at marketing analytics. On this podcast, Anna Shutko will catch up with marketers and analysts to learn how they’re using data to make better marketing decisions. Tune in for all the how-tos & actionable advice you can steal. This podcast is brought to you by Supermetrics.