19 min listen
The importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse
The importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse
ratings:
Length:
21 minutes
Released:
Oct 4, 2023
Format:
Podcast episode
Description
In this episode, we're joined by our original host, Anna Shutko. Anna is now an Analytics Consultant at Supermetrics. She's using her knowledge of marketing and data to help companies solve their analytics challenges.
Anna and Edward will discuss the importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse.
On October 25th, we're bringing together top minds in marketing and data for a global virtual event—SuperSummit.
Join us for discussions on the latest trends in marketing data, including Generative AI, Big Data, and Measurement & Privacy.
Sign up for free: https://supermetrics.com/supersummit
Anna and Edward will discuss the importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse.
On October 25th, we're bringing together top minds in marketing and data for a global virtual event—SuperSummit.
Join us for discussions on the latest trends in marketing data, including Generative AI, Big Data, and Measurement & Privacy.
Sign up for free: https://supermetrics.com/supersummit
Released:
Oct 4, 2023
Format:
Podcast episode
Titles in the series (72)
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