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The Marketing Intelligence Show

The Marketing Intelligence Show


The Marketing Intelligence Show

ratings:
Length:
72 episodes
Language:
English
Format:
Podcast

Description

The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth.

This podcast is brought to you by Supermetrics, the marketing data intelligence platform used by more than 750,000 marketers that processes 15% of all global online ad spend.
Language:
English
Format:
Podcast

Episodes1 - 10 of 72 episodes

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How Data Speaks uses impact-based attribution to measure and improve advertising ROI

In this episode of The Marketing Intelligence Show, Jessica Gondolfo chats with Zeke Ca...

35 minutes
May 02, 2024

Future of media & advertising: AI, AR, VR, and the evolving landscape of marketing with Mindgruve

In today's episode, Jess Gondolfo sits down with two industry experts from Mindgruve, E...

34 minutes
Apr 18, 2024

Marketing attribution in a privacy-first world: MMM, incrementality testing, and triangulation with Andrew Covato

In today's episode of the Marketing Intelligence Show, we delve into the world of marke...

46 minutes
Apr 03, 2024

Decoding Incrementality testing: A deep dive into marketing measurement techniques with Olivia Kory

In today's episode, we're thrilled to have, Olivia Kory, Head of Go-To-Market at Haus j...

34 minutes
Mar 21, 2024

The right data for better decisions: How marketers can use on-demand and centralized data to make better decisions

In today's episode, we're joined by Evan Kaeding, Lead Solutions Engineer and host Edwa...

25 minutes
Mar 07, 2024

The future of Google Search & Ads in the age of Gen AI

Generative AI is reshaping just about every industry out there, and it’s been a powerfu...

20 minutes
Feb 15, 2024

Multi-touch attribution (MTA) vs marketing mix modeling (MMM)

Multi-touch attribution and marketing mix modeling are two of the most popular approach...

58 minutes
Feb 01, 2024

The future of B2B measurement

B2B measurement faces a turning point with privacy regulations due to limit access to t...

20 minutes
Jan 18, 2024

Big data for marketers: Why, how, and where to start

By now, most marketers understand the importance of big data in marketing. It allows us...

27 minutes
Jan 04, 2024

Marketing leader roundtable: Fueling your growth with data in 2024

Many marketing leaders are deep into their 2024 planning, poring over data from the pas...

43 minutes
Dec 22, 2023