16 min listen
Decoding Incrementality testing: A deep dive into marketing measurement techniques with Olivia Kory
Decoding Incrementality testing: A deep dive into marketing measurement techniques with Olivia Kory
ratings:
Length:
34 minutes
Released:
Mar 21, 2024
Format:
Podcast episode
Description
In today's episode, we're thrilled to have, Olivia Kory, Head of Go-To-Market at Haus join us alongside our host, Evan Kaeding, Lead Solutions Engineer at Supermetrics. Together, they'll delve into the critical topic of measurement and its impact on growth.
Olivia will guide us through the concept of incrementality, a powerful tool that helps marketers understand the true effectiveness of their efforts and isolate what's driving real business results.
Tune in to learn:
How to move beyond vanity metrics and traditional attribution models.
The power of geo-testing for accessible incrementality measurement.
Strategies for integrating this approach with existing measurement methods.
Tips for getting started, even with limited data.
Olivia will guide us through the concept of incrementality, a powerful tool that helps marketers understand the true effectiveness of their efforts and isolate what's driving real business results.
Tune in to learn:
How to move beyond vanity metrics and traditional attribution models.
The power of geo-testing for accessible incrementality measurement.
Strategies for integrating this approach with existing measurement methods.
Tips for getting started, even with limited data.
Released:
Mar 21, 2024
Format:
Podcast episode
Titles in the series (72)
How to implement and measure the success of multi-touch attribution models - Dan McGaw by The Marketing Intelligence Show