Global Medical Device Podcast Design Assurance - Episode 287: Customer Discovery for Medical Device CompaniesWhat is the customer’s ecosystem, and why do you need to know about it? In today’s episode, we spoke with Kari Haab about Customer Discovery for Medical Device companies.Kari Haab has been working in the medical device world for over 10 years. She’s a part-time mentor in residence at Western Michigan University and a Partner with Cantilever Business Partners, and an independent consultant for start-up organizations. Prior to this role, she was Vice President of Product Strategy, at Aquaro Histology. Kari has implemented quality management systems and led the launch of products through development, clinical trials, FDA and CFDA approval, and marketing campaigns during her years in the field. Listen to the episode to hear what Kari has to say about discovering the market fit for a device, overcoming the “bias of technology,” learning how to apply critical feedback to improve your product, and filling out the customer ecosystem.Some of the highlights of today’s show include:The process for customer discoveryThe most successful team or approach for customer discoveryWhat customer discovery for a client looks likeHow to handle technology looking for a problemBiases that Kari sees most prevalentlyRecommendations for looking at market fitThe process to establish user needsHow to start filling out the ecosystem to consider all the people involvedLinks:Kari HaabCantilever Business PartnersEtienne Nichols LinkedInetienne.nichols@greenlight.guruMedtech Excellence CommunityGreenlight Guru AcademyGreenlight GuruQuotes: “I think that customer discovery can literally start at any point.” – Kari Haab“I always encourage individuals to put as many ideas on paper before they even get started.” – Kari Haab“The people with the biggest pain are typically your early adopters.” – Kari Haab“I always tell people you’re going to get it wrong the first two weeks.” – Kari Haab