Are you placing your consumers at the center of everything you do? The right sources, tools, and practices are crucial for a comprehensive understanding of consumer behavior. Katie Kaylor of Mars Foods joins the pod to discuss how to effectively conduct consumer insights in an ever-changing industry. Highlights include: 
The clear benefits of using multiple sources (and the role of AI)
How to analyze data effectively and quickly 
How to be more proactive to anticipate business - and consumer - needs
Why cross-functional collaboration matters more than ever
The importance of staying ethical
and more!
Are you more of a visual learner? Check out the full webinar, complete with slides.