Joe Baffone is the founder and CEO of Annexus Health, who provide tech enabled services to manage health and life science services. Joe talks to Ryan about his unique business model and why taking two years to identify their monetisation strategy before product building was one of the best decisions they made. Joe also talks about the rest of his business journey including unique insights on networking and systematic ways to build your business.
KEY TAKEAWAYS

Like many of us, people Joe loves were touched by cancer, he realised there was nothing that offered solutions to help patients manage their care. This inspired him to try and do something to help.
 Annexus was originally bootstrapped but recently got funding to help them scale and grow!
Joe advises those looking to start a SaaS company, is to not take a step until you have a rock-solid and tested monetisation strategy.
You need organisational structure and operational mindset to create scale.
One of Annexus' main methods of customer acquisition is building strong strategic aliences with large healthcare organsations, service provers etc. This is closely followed by their referral techniques.
Operational excellence that gives Annexus the ability to ensure they are as productive as they can be as a company and as individals.

BEST MOMENTS
“Watching and seeing so many people struggle with administrative and financial toxicties because there wasn’t solutions available to help them, the patient”
“We are a transaction model to health science”
“Before we even started, we really thought long and hard about the monetisation strategy”
“Collaboration with strategic partners is probably number 1”
“Align at the board level with those industry associations, get them as customers then it’s very easy to fuel that out with the rest”
Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets
Ryan Staley
Founder and CEO
Whale Boss
312-848-7443
ryan@whalesellingsystem.com
www.ryanstaley.io 
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How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.
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 Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecretsThis show was brought to you by Progressive Media