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The right data for better decisions: How marketers can use on-demand and centralized data to make better decisions

The right data for better decisions: How marketers can use on-demand and centralized data to make better decisions

FromThe Marketing Intelligence Show


The right data for better decisions: How marketers can use on-demand and centralized data to make better decisions

FromThe Marketing Intelligence Show

ratings:
Length:
26 minutes
Released:
Mar 7, 2024
Format:
Podcast episode

Description

In today's episode, we're joined by Evan Kaeding, Lead Solutions Engineer and host Edward Ford, Demand Gen Director at Supermetrics to explore a powerful framework that empowers marketers to make better decisions.  
They delve into the concept of "fast data" and "slow data," highlighting the importance of having the right data, at the right time, for every marketing decision
Tune in and discover how to unlock the full potential of your marketing data!


Related sources:

Marketing data, fast and slow - https://supermetrics.com/podcasts/marketing-data-fast-and-slow

Check out Supermetrics: ⁠https://supermetrics.com/start-trial⁠
Released:
Mar 7, 2024
Format:
Podcast episode

Titles in the series (72)

The Marketing Analytics Show is all about helping you get better at marketing analytics. On this podcast, Anna Shutko will catch up with marketers and analysts to learn how they’re using data to make better marketing decisions. Tune in for all the how-tos & actionable advice you can steal. This podcast is brought to you by Supermetrics.