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    Future-proofing your marketing measurement with the Plan-Build-Launch framework with Chris Mercer

    Future-proofing your marketing measurement with the Plan-Build-Launch framework with Chris Mercer

    FromThe Marketing Intelligence Show

    Start listeningView podcast show

    Future-proofing your marketing measurement with the Plan-Build-Launch framework with Chris Mercer

    FromThe Marketing Intelligence Show

    ratings:
    Length:
    33 minutes
    Released:
    Aug 24, 2022
    Format:
    Podcast episode

    Description

    In this episode, Chris Mercer shares his Plan-Build-Launch framework to help you future-proof your marketing measurement.
    You'll learn:

    What marketers and analysts should be aware of regarding their measurement
    What the measurement framework is all about, and what steps does it consist of
    How marketers could increase the ROI of their campaigns  
    Released:
    Aug 24, 2022
    Format:
    Podcast episode

    Titles in the series (72)

    The Marketing Analytics Show is all about helping you get better at marketing analytics. On this podcast, Anna Shutko will catch up with marketers and analysts to learn how they’re using data to make better marketing decisions. Tune in for all the how-tos & actionable advice you can steal. This podcast is brought to you by Supermetrics.