In this episode, James Muir, founder and CEO of Best Practice International and bestselling author of "The Perfect Close" shares his perspective on how to close a sale via a proven yet powerful process. Insights he shares include:

What is closing in a sales contextWhy mindset is keyUnderstanding what you can and can’t control in the sales spaceDefinition of the terms - closing, advance, and continuationThe importance of intent over techniqueWhy is the critical advance important in B2B salesWhat is the perfect close and the science behind itExplore planning and what it means in a sales meeting contextHow to set meeting objectivesHow to provide value in a meeting and plan the next encounterHow to collaborate with your prospects on the next steps The secret weapon that salespeople don’t realize they have3 questions you should ask to put your core planning to the testHow James provides value to clients (with examples)and much more