Everand Logo

Welcome to Everand!

  • Discover this podcast and so much more

    Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

    How to create and measure an omnichannel ecommerce strategy with Kristen LaFrance

    How to create and measure an omnichannel ecommerce strategy with Kristen LaFrance

    FromThe Marketing Intelligence Show

    Start listeningView podcast show

    How to create and measure an omnichannel ecommerce strategy with Kristen LaFrance

    FromThe Marketing Intelligence Show

    ratings:
    Length:
    24 minutes
    Released:
    May 19, 2021
    Format:
    Podcast episode

    Description

    We’re thrilled to have Kristen LaFrance, Head of Resilient Retail at Shopify, on the Marketing Analytics Show. Kristen has interviewed and worked with a lot of retailers who successfully pivoted from offline to online.
    Tune-in to learn how to:

    Take your retail business from offline to online
    Create an omnichannel strategy
    Choose your marketing channels
    Measure your omnichannel performance

    Links mentioned in the show:

    Follow Kristen on LinkedIn
    Start your free 14-day Supermetrics trial
    Follow Supermetrics on Twitter
    Follow Anna on Twitter
    Released:
    May 19, 2021
    Format:
    Podcast episode

    Titles in the series (72)

    The Marketing Analytics Show is all about helping you get better at marketing analytics. On this podcast, Anna Shutko will catch up with marketers and analysts to learn how they’re using data to make better marketing decisions. Tune in for all the how-tos & actionable advice you can steal. This podcast is brought to you by Supermetrics.