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Why now is a great time to move to a marketing data warehouse

Why now is a great time to move to a marketing data warehouse

FromThe Marketing Intelligence Show


Why now is a great time to move to a marketing data warehouse

FromThe Marketing Intelligence Show

ratings:
Length:
39 minutes
Released:
Nov 23, 2023
Format:
Podcast episode

Description

Changes to Google Analytics have brought questions about how to retain historical data to the front of the marketing analytics world. One option for keeping your data stable in a rapidly changing landscape is a marketing data warehouse. 
In this episode we’re joined by Christina Davis, Vice President of Media & Analytics at Tambourine and Evan Kaeding, Lead Sales Engineer and Product Evangelist at Supermetrics to learn everything you need to get started with a marketing data warehouse. We’ll cover their benefits and explain why now is an especially great time to move to one.
Watch on-demand webinar to learn ‘Everything you need to know to build your marketing data warehouse’: https://supermetrics.com/webinars/build-marketing-data-warehouse 
Check out Supermetrics: https://supermetrics.com/start-trial 
Released:
Nov 23, 2023
Format:
Podcast episode

Titles in the series (72)

The Marketing Analytics Show is all about helping you get better at marketing analytics. On this podcast, Anna Shutko will catch up with marketers and analysts to learn how they’re using data to make better marketing decisions. Tune in for all the how-tos & actionable advice you can steal. This podcast is brought to you by Supermetrics.