Generative AI is reshaping just about every industry out there, and it’s been a powerful tool for marketers to streamline operations and unlock new opportunities. Companies like Google are leading the way in how marketers can harness AI’s power by releasing new features in Google Search and Ads. 
In this episode, we welcome Matz Lukmani, Product Lead for Google Performance Max, to talk about the recent and upcoming features of Google Search and Ads. Matz takes us through the AI improvements to features such as Google Maps and Ads and what the Performance Max campaign tool can do for marketers.
To learn about the changes coming to Google and more, check out our SuperSummit sessions. 
Learning points from the episode include:

00:00 – 02:48 An overview of Google’s AI tools
02:48 – 05:28 How Google is improving Google Maps and Search
05:28 – 06:48 How marketers can increase performance
06:48 – 07:37 Why users and AI create a flywheel
07:37 – 08:32 An introduction to Performance Max
08:32 – 09:50 Why creative output is still critical for ROI
09:50 – 12:03 Google’s upcoming AI features for businesses 
12:03 – 13:12 How Versace is using Performance Max
13:12 – 14:45 Why first-party data is crucial for your campaigns
14:45 – 15:25 How AI can help to extrapolate data
15:25 – 16:30 How to drive actions with data
16:30 – 18:10 Why the next step is to scale 
18:10 – 19:13 A summary of Google’s changes 
19:13 – 19:52 Why marketers don’t have to compete with AI


Important links and mentions:Matz Lukmani / Google