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    Making the most of first-party data with Josh Perlstein

    Making the most of first-party data with Josh Perlstein

    FromThe Marketing Intelligence Show

    Start listeningView podcast show

    Making the most of first-party data with Josh Perlstein

    FromThe Marketing Intelligence Show

    ratings:
    Length:
    26 minutes
    Released:
    Sep 8, 2022
    Format:
    Podcast episode

    Description

    In this episode, Josh Perlstein, Founder & CEO of Response Media, will show you how to make the most of your first-party data. 
    You'll learn:

    What's first-party data
    Why it's important to collect first-party data
    How to qualify the data before adding it to your data warehouse
    How to analyze and extract insights from first-party data

    Useful links:

    Follow Anna on Twitter and LinkedIn
    Follow Supermetrics on Twitter and LinkedIn
    Released:
    Sep 8, 2022
    Format:
    Podcast episode

    Titles in the series (72)

    The Marketing Analytics Show is all about helping you get better at marketing analytics. On this podcast, Anna Shutko will catch up with marketers and analysts to learn how they’re using data to make better marketing decisions. Tune in for all the how-tos & actionable advice you can steal. This podcast is brought to you by Supermetrics.