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    The Kaizen Framework: How to turn marketing data into growth

    The Kaizen Framework: How to turn marketing data into growth

    FromThe Marketing Intelligence Show

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    The Kaizen Framework: How to turn marketing data into growth

    FromThe Marketing Intelligence Show

    ratings:
    Length:
    26 minutes
    Released:
    Jun 29, 2023
    Format:
    Podcast episode

    Description

    You may have heard of the Toyota Way or Kaizen. It's a manufacturing approach that aims to maximize efficiency and reduce waste. Kaizen means 'continuous improvement' in Japanese.

    So how can you apply Kaizen to marketing data management? We chat with Zeke Camusio, CEO of Data Speaks, to figure it out.
    Released:
    Jun 29, 2023
    Format:
    Podcast episode

    Titles in the series (72)

    The Marketing Analytics Show is all about helping you get better at marketing analytics. On this podcast, Anna Shutko will catch up with marketers and analysts to learn how they’re using data to make better marketing decisions. Tune in for all the how-tos & actionable advice you can steal. This podcast is brought to you by Supermetrics.