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Leading a Turnaround With Steve Lucas

Leading a Turnaround With Steve Lucas

FromGrowth Think Tank


Leading a Turnaround With Steve Lucas

FromGrowth Think Tank

ratings:
Length:
22 minutes
Released:
Jun 24, 2019
Format:
Podcast episode

Description

Leading a turnaround will challenge even the best leaders. The momentum is going the wrong way, and there is never just one thing off. In my decades of leadership, leading a turnaround for a company is hard. Today I’m talking with Steve Lucas, former CEO of Marketo. Adobe acquired Marketo in late 2018. Steve is now SVP, Business Development, Digital Experience at Adobe. Steve led the turnaround of Marketo when retention was soaring, and the people had lost the desire to contribute meaningful work to company growth. Steve gives you new ways to think about leadership. Discover the keys to leading a turnaround in this interview.
Released:
Jun 24, 2019
Format:
Podcast episode

Titles in the series (100)

Develop leadership skills and understand leadership development from expert interviews with transformational leaders. Leaders in the Trenches gives raw discussions that dive deep into new strategies to accelerate your company growth and your leadership abilities. Get interviews from Fortune 100 leaders to experts in various domains of marketing, sales, and leadership that allows you to explode your growth. Learn from their failures and discover the finer elements of significance that will impact your company. Guests include Daymond John, Les Brown, Michael Gerber, Jonah Berger, Bob Berg, Greg McKeown, and with the host Gene Hammett.