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    How marketers can implement marketing mix modeling with Mark Stouse

    How marketers can implement marketing mix modeling with Mark Stouse

    FromThe Marketing Intelligence Show

    Start listeningView podcast show

    How marketers can implement marketing mix modeling with Mark Stouse

    FromThe Marketing Intelligence Show

    ratings:
    Length:
    28 minutes
    Released:
    Feb 9, 2022
    Format:
    Podcast episode

    Description

    In this episode of the Marketing Analytics Show, Mark Stouse, CEO of Proof Analytics, discusses everything you need to know about marketing mix modeling.
    You’ll learn:

    What marketing mix modeling is and when it’s a more useful method compared to multi-touch attribution
    What groundwork teams should lay before implementing this model
    How to sell the idea of marketing mix modeling to the leadership team

    Links mentioned on the show:

    Follow Mark on LinkedIn.
    Start your free 14-day Supermetrics trial.
    Follow Supermetrics on Twitter.
    Follow Anna on Twitter.
    Released:
    Feb 9, 2022
    Format:
    Podcast episode

    Titles in the series (72)

    The Marketing Analytics Show is all about helping you get better at marketing analytics. On this podcast, Anna Shutko will catch up with marketers and analysts to learn how they’re using data to make better marketing decisions. Tune in for all the how-tos & actionable advice you can steal. This podcast is brought to you by Supermetrics.