14 min listen
Marketing Mix Modeling (MMM) Analytics Solutions -- Mark Stouse // Proof Analytics
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Marketing Mix Modeling (MMM) Analytics Solutions -- Mark Stouse // Proof Analytics
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
26 minutes
Released:
Dec 14, 2022
Format:
Podcast episode
Description
Mark Stouse, CEO of Proof Analytics, talks about revenue-optimizing analytics solutions. Marketing Mix Modeling or the MMM approach is based on a popular marketing theory known as the 4Ps of the marketing mix. The four elements of any successful business are product, price, place, and promotion, and marketers need to be able to measure the impact of their marketing and advertising campaigns. Today, Mark discusses marketing mix modeling. Show NotesConnect With:Mark Stouse: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Dec 14, 2022
Format:
Podcast episode
Titles in the series (100)
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