CEO at Evocalize, Matthew Marx discusses how to optimize your budget for marketing spend. Although marketing spend depends on the industry the company is in, all companies need to take a business-first approach to budget allocation. Today, Matthew talks about how to effectively do this and how corporations and their franchises can take a unified approach when creating marketing objectives. Show NotesConnect With: Matthew Marx: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.