46 min listen
4 stage demand generation marketing strategies to drive pipeline growth
4 stage demand generation marketing strategies to drive pipeline growth
ratings:
Length:
54 minutes
Released:
Apr 26, 2022
Format:
Podcast episode
Description
Matthew Hunt is the founder of Automation Wolf, a company that supports B2B founders and CEOs to develop snackable content that keeps them top of mind and stay consistent in prospects’ newsfeeds; while also bridging the gap between short and long-form content.
Matthew Hunt was an ashamed introverted dyslexic but has turned himself into a successful extroverted dyslexic entrepreneur. He built 3 B2B profitable companies in the last 13 years all built on the back of smart marketing & sales. Matthew has worked with 100s of companies (large & small) to help them implement marketing & sales strategies. To name a few, he has worked with RE/MAX, Valvoline, FedEx, Chef’s Plate, League & TouchBistro.
Matthew knows that no one likes to be marketed to, or sold to, especially prospects. In this episode, he shares his 4 stage demand generation marketing strategies to drive pipeline growth. Insights he shares include:
Commonly held beliefs that do not help demand generation marketing strategiesWhy you need to own the relationships more than great marketing and copywritingHow Matthew defines demand generation marketingHow to get personal with people in the post-pandemic world we live inHow demand generation and creating community works better than inbound or outbound marketingWhat could community look like for a businessWhy Matthew recommends every business consider hosting a virtual summitDoes demand generation work for all types of businessesWhat do demand generation marketing strategies hinge on and what does it entailWhat metrics to use for demand generation marketing strategiesand much much more ....
Matthew Hunt was an ashamed introverted dyslexic but has turned himself into a successful extroverted dyslexic entrepreneur. He built 3 B2B profitable companies in the last 13 years all built on the back of smart marketing & sales. Matthew has worked with 100s of companies (large & small) to help them implement marketing & sales strategies. To name a few, he has worked with RE/MAX, Valvoline, FedEx, Chef’s Plate, League & TouchBistro.
Matthew knows that no one likes to be marketed to, or sold to, especially prospects. In this episode, he shares his 4 stage demand generation marketing strategies to drive pipeline growth. Insights he shares include:
Commonly held beliefs that do not help demand generation marketing strategiesWhy you need to own the relationships more than great marketing and copywritingHow Matthew defines demand generation marketingHow to get personal with people in the post-pandemic world we live inHow demand generation and creating community works better than inbound or outbound marketingWhat could community look like for a businessWhy Matthew recommends every business consider hosting a virtual summitDoes demand generation work for all types of businessesWhat do demand generation marketing strategies hinge on and what does it entailWhat metrics to use for demand generation marketing strategiesand much much more ....
Released:
Apr 26, 2022
Format:
Podcast episode
Titles in the series (100)
How to fuel business growth by raising customer service quality by Predictable B2B Success