Mathew Sweezey is the Director of Market Strategy for Salesforce. Also a researcher, award-winning marketer, and keynote speaker at conferences around the world, Mathew routinely works with the world's largest and most well-respected brands, including UPS and Home Depot. He is the author of Marketing Automation for Dummies, as well as his latest book, The Context Marketing Revolution. In this episode, Mathew explains how he improves customer experience by looking at modern media, technology, and consumer behavior. Listen in to learn how to use contextual marketing to reduce friction for consumers, how to motivate buyers in the age of social media, and more. You can find show notes and more information by clicking here: https://bit.ly/2UukZ0i